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          下跌超过50%!莎莎国际发布盈利警告
            日期:2020-06-22   浏览数:18

          莎莎國際公佈全年盈利警告,預計截至3月31日集團全年溢利較上年同期的8.39億港元下跌超過50%,莎莎國際方面認為,由於零售業環境持續疲弱,導致銷售及毛利均明顯下跌,削弱成本效益。


          去年10月,莎莎國性感美臀際就曾發佈盈利預警,根據一二季度的業績,莎莎國際預計中期盈利將較上年同期減少下滑50%。截至今年3月31日的四季度財報顯示,莎莎國際的營收同比下降15.1%至19.26億港元,與三季度相比衰退加速。


          過去兩年,不論是在內地還是在港澳地區,莎莎國際都采取瞭不同措施挽回業績困局。如大力拓展線上電商及O2O渠道,入駐蘇寧全球購、京東全球購平臺,校園春色另類小說發展內地電商業務;在內性感美臀地與香港地區試水O2O業務,加強線上平臺與實體店鋪的合作等,以增加營業額。但從如今的市場表現看,這些補救措施並未能夠帶動莎莎國際走出業績泥潭。

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